Levi’s x Imprint Projects

Levi’s recently teamed up with Imprint Projects on their “Friends of…” program to support chef and food activist Alice Water’s Edible Schoolyard Project.

Levi’s was looking for a partner they could rely on to not only source the 100% organic t-shirts they needed, but also one that could label the tees with a seed-embedded plantable hangtag. In addition, this partner would need to facilitate the work of five artists — David Byrne, Sofia Coppola, Dave Eggers, Maira Kalman and Alice Waters.

That’s why they turned to Melmarc. Melmarc successfully translated the designers’ sketches into reality and found the perfect organic t-shirts to screen their designs on. Click here to learn more about the “Friends of…” program and here for more info about the Edible Schoolyard Project.
(photos via)